Kari Laine

Brand Design & Marketing Strategy

_ Skills + Services _

Creative Direction

Brand & Graphic Design

Web Design

Communication & Consumer Education

Business Strategy

Content Strategy

Package Design

Artistic Storyteller

Kari is a unique Chicago artist that was struggling with the brand and business side of things. I worked with her to narrow in on her business goals, redesign her brand to speak to a broader audience and educate them on the topics her work represented.

Phase _01

First I worked with Kari to determine what it was she wanted out of the business, was it to make money, draw awareness to her causes, or simply have a “side hustle” from something she enjoyed doing. From there we worked through what it was she wanted to say, what her brand ethos and voice was.

Phase _02

Using what we worked on in Phase 01 I created a brand that was approachable to potential clients while still being true to the work she was creating.

Phase _03

Finally we worked though the marketing side of things. We discussed creative ways she could reach new clients & raise money for the causes she wanted to support through her work. I created workbooks and guides for her to take and use moving forward to help achieve her goals.